International Expansion

International brand

If you think about taking your brand international, because there are benefits

  • You can extend the sales life of existing products and services by finding new markets to sell them in.

  • You can reduce your dependence on the markets you have developed in your country.

  • If your business is affected by destabilising fluctuations in your markets due to seasonal changes or demand cycles, you can even out your sales by tapping markets with different or even countercyclical fluctuations.

  • You can exploit corporate technology and know-how.

  • By entering the global marketplace, you’ll learn how to compete against foreign companies-and even take the battle to them on their own ground.

We provide International Business Expansion Strategic support

  • Target the market following by market analysis. With market analysis we not only consider customer/competition but also working environment and investing opportunities. Market entry strategies including positioning and target audience at a projected price level is equally critical. Practicalities including formation, partner and commercial agreements plus advice on legislation and tax will also be supported.

  • How to raise funds when/if needed – depending your size, performance, vision and the industry you are trading in, we will support you in finding the right investors and available funds. We will help you through the whole application process for upscaling.

  • Perform to grow – Assess and optimise operational and organisational model from a feasibility analysis to road map and action plan. Here we also consider office space, production and logistics regionally. Setting up a governance to manage provider, partner selection, customer relation, operation, support as well as finance and HR will be part of the strategy.

Outperform your competitors

You need a resilient strategy to adopt change and create demands, a strong governance to control the processes, which ensure high quality results, on-time delivery and best customer service. Furthermore customer satisfaction can also be built in as a process for measuring and control.

As customers’ needs and demands change, the focus should be on the trend. Therefore creating the trend yourself would be the way to control the market. An in-depth understanding of the market and innovation will be the next building stone.

Then the people, who are from the board, the employees to the stakeholders, who interests have to be managed. The best way to manage interests and conflict of interest is to document guidelines and procedures, also known as Human Resource handbook. HR policies can be built in the governance as well. Most importantly, support from the management is needed to implement a strong governance, and a common understanding that changes are needed to maintain competitiveness, is crucial across the organisation.

Performance measurements

Targets and business performance measures are used to measure and monitor progress towards strategic targets. Business performance measures assess financial or non-financial performance in the four primary areas of the business including

  • Financial performance

  • Learning/growth,

  • Internal processes

  • Customers

We will help you with company formation and virtual office. Firstly to understand the different types of businesses and setting up an entity or a business as an resident or non resident in that country. We also help you set up engagement agreement with a lawyer and an accountant, who will help you with legal obligations toward potential clients and the operating country. Furthermore we’ll help you setting a business bank account with a local bank for your business.

Company formation is the first step you need to take in order to enter the UK market. Your company can be different types depending on the way you trade and your niche. We will help you each step along the way to apply and confirm with the laws from the operating country. For example in the UK there are

Types of Companies

Sole traders

sole trader describes any business that is owned and controlled by one person – although they may employ workers. Individuals who provide a specialist service like plumbers, hairdressers or photographers are often sole traders. Sole traders do not have a separate legal existence from the business. In the eyes of the law, the business and the owner are the same. As a result, the owner is personally liable for the firm’s debts and may have to pay for losses made by the business out of their own pocket. This is called unlimited liability.

Partnerships (LLC or LLP)

Partnerships are businesses owned by two or more people. Professionals like doctors, dentists and solicitors are working in partnership together and can benefit from shared cost. One advantage of partnership is that there is someone to consult on business decisions. The main disadvantage of a partnership comes from shared responsibility. Disputes can arise over decisions that have to be made, or about the effort one partner is putting into the firm compared with another. Like a sole trader, partners (who have not registered as an LLP) have unlimited liability.

Limited companies

A limited company has special status in the eyes of the law. These types of company are incorporated, which means they have their own legal identity and can sue or own assets in their own right. The ownership of a limited company is divided up into equal parts called shares. Whoever owns one or more of these is called a shareholder. There are two main types of limited company:

  • a private limited company (LTD)

  • a public limited company (PLC)

Because limited companies have their own legal identity, their owners are not personally liable for the firm’s debts. The shareholders have limited liability, which is the major advantage of this type of business legal structure.

The table below shows high level advantages and disadvantages with each type of the company

Sole trader


Limited Company

Easy to set up

Agreement on shares between share-holders

Agreement on shares between owners

Small capital investment

Agreed between partners

Can set up with small cost

Freedom to make decisions

Agreed between partners

Board of directors

Personally responsible

Responsibility shared between partners

Limited company

Long hours

Agreed hours, shared overheads

Agreed hours

Unlimited liability

Unlimited liability

Limited liability

Virtual Office

Wherever you register an office, you need an address to receive your personal and business post. We will handle your post as you instruct. We can forward it on to you, scan + email or hold until further notice. We provide different packages office to suit your needs from Registered Office Address & Director Service Address to Telephone Answering Service.  The address is mainly for:

  • Companies House

  • HMRC

  • Government Gateway

  • Courts

  • Intellectual Property Office

  • Banks

  • Suppliers

  • Clients

Telephone Answering Service is available upon request.

Banking, we will help you creating a bank account, which is a cumbersome process and challenging for a business owner living overseas. We can help you with the process within 2 months.

Legal and Accounting, we will also help you working with lawyer and accountant to ensure a smooth start of your business.

Business development, most importantly, to make the transition smooth for you, we will introduce you to local groups and organisations for you to establish a network in the operating country as well as introducing you to potential clients and partners in relevant and complimentary industries.

Book an initial appointment to discuss how we can help you setting up an entity abroad.

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